Les Potts is the first to Achieve Master Technician Status at The Land Rover Technical Academy, in the Sunderland, Durham, & Newcastle Area

27 February 2007
Les Potts

Automotive Technician Accreditation (ATA)


Les Potts - Managing Director of Les Potts 4 Wheel Drive Ltd has become part of a groundbreaking nation-wide initiative to raise standards of car servicing and repair by testing the current competence of vehicle technicians.

Automotive Technician Accreditation (ATA) is a voluntary scheme which proves a technician’s competence, giving peace of mind to customers as well as raising the professional status and credibility of the skilled individuals and their business.

To achieve accreditation, a technician must sign a code of conduct and then pass a series of practical tasks and an on-line knowledge test. There are three levels of accreditation, reflecting an individual’s job role, experience and qualifications (Master Technician being the highest).

Successful individuals are issued with a unique identity card, valid for five years and are listed on a public on-line register. ATA registered technicians must be re-assessed after five years to maintain their credentials.

Automotive Technician Accreditation is supported by 18 major vehicle manufacturers which include Land Rover, Ferrari, Jaguar, VW and Audi as well as the Department of Trade and Industry Trading Standards and Which?

Governance, moderation and administration of the Automotive Technician Accreditation is the responsibility of The Institute of the Motor Industry (IMI), the professional association for individuals employed in the retail motor industry and also the leading awarding body for vocational qualifications in the automotive sector.

Automotive Technician Accreditation - RegisteredLes Potts commented:

“I am proud to be involved in this new nation-wide initiative which will show my customers the importance of having skilled professionals. With the rapid increase in vehicle technology it is essential they are maintained and repaired by technicians who have the knowledge and skills required to do this efficiently and safely. The ATA scheme ensures that these levels are achieved and I was keen to attain the ATA accreditation at Master level to show that an independent garage can meet these challenges now and into the future.” My staff and I have notched up over 150 hours training at The Land Rover Technical Academy in the last quarter of 2006 and we are currently undergoing an extensive training program for 2007. We were the first independent Land Rover repairer in the world to purchase Land Rover’s IDS diagnostic system in 2006, We feel there is no better place to get your Land Rover vehicle serviced or repaired in the United Kingdom than at Les Potts 4 Wheel Drive Ltd”